Building Trust through Local Business Reviews
What patients say about your dental practice online has become a critical factor in whether or not potential new patients choose to become a customer. In a recent Nielsen survey, 70% of global consumers indicated that they trusted the reviews from online sources when making purchasing decisions. Online reviews have become prolific and given prominence all over the web. In fact, some 90% of customers say they are influenced by online reviews.
Online Reviews Have a High Degree of Trust
Even Your Direct Referrals are Checking Your Online Reputation Before Visiting the Office
The Risk of Not Being Proactive
The fact that most businesses don’t have a strategy in place for managing their online reputation can be costly. This is especially true since any negative service interaction is 50% more likely to elicit a negative online review or be shared on social media.
This is scary because despite your practice delivering excellent service and your existing patients being loyal, your practice could still be struggling. Just a few bad interactions can distort the true story of how your practice really operates. Sometimes good people can have off days. Maybe it was bad communication or just bad luck, but the end result can have wide spread consequences on your business if not managed with a holistic reputation strategy.
Build, Promote, & Protect
How We Help You Take Control of Your Online Reputation
Our review building systems and techniques solve an all too familiar problem dentists encounter when trying to get patients to leave reviews – you ask for the review, the patient says “sure” but never follows through…
We solve this persistent problem by equipping your office with our Reputation Kiosk. The Reputation Kiosk is a 10.1” Tablet / Keyboard Combo that contains our proprietary software, allowing you to collect and get reviews published directly in your office – no more asking and just hoping.
Positive reviews can be posted to popular review sites (like Google & Yelp) immediately, while negative comments are directed to an alternate route, allowing you to address the patient’s problems proactively, before the patient goes home and posts negative reviews online.
Promoting Your Positive Reputation in the Community
Having positive reviews by real patients is a powerful asset for your practice and it makes sense to capitalize on it. We help you leverage your positive reviews to bring in more patients by actively promoting it to your local community.
- Video Review Commercial (Youtube)– Each month we create a video review commercial that highlights one of your best online reviews. The high production value Video Review Commercial showcases your office and your review is read by a professional voice actor or actress. These videos are then search engine optimized for your dental practice and placed on Youtube, the second largest search engine.
- Social Media Marketing (Facebook & Twitter) – Thousands of locals in your community are using the social platforms Facebook & Twitter. What better way to promote your good business reputation than to post your positive reviews directly in their news feeds. We purchase ad space to enhance the reach of your review post on Facebook. Not only will your followers see it, but their friends, family, and others in your zip code.
- Graphic Review Promotion (Pinterest) – Pinterest is a relatively new social platform for image sharing. Its meteoric rise is impressive and boasts 70 million users worldwide, 80% of which are women. By posting your positive reviews here, you reach a burgeoning demographic in your local area. Pinterest is considered the 3rd most important ranking factor for SEO according to a 2014 study. What better images to share than a great 5-star review about your practice.
- Stream Recent Reviews on Your Website – Recent positive reviews streaming on your website helps instill trust for new visitors. This will result in more new patients calling to book an appointment. The reviews being streamed highlight that they are from 3rd party sources. Users can click on the review and verify that the review is real and from a trusted source, increasing their impact versus a standard testimonial.
Protect Your Reputation with Monitoring
Do you dread looking at your reviews? Reading negative comments about your practice can be demoralizing at times, but it doesn’t have to
The most effective strategy for ensuring you have a positive reputation is to continually monitor the reviews being posted online. Done manually, this can be time consuming. We help you by enabling 24/7 monitoring of all the major review sites online. You’ll receive a notification anytime a new review is posted about your business. In the event that you do get a negative review, we’re able to quickly push it down with the positive reviews we’ve collected. You’ll also receive a monthly summary and analytics report that shows all of the 5-star reviews that have been left about you.